creative strategy
The Essential Bed was made to bring the Thuma brand to more customers and new lifestyles. We focused on a continuous platform frame with a pure low-profile aesthetic and minimalist look. As the second Thuma bed, the Essential Bed expands our customer profile.
process
We worked using sketches, CAD and prototyping to create a bed that maintained the Thuma design ethos. It was important that this bed would be as easy to assembly as the Classic bed so we came up with a design that used less parts, is self-stabilizing, and is our fastest assembly yet.
features
The Essential Bed is minimalist, modern, and low-profile. Japanese joinery is hidden on the interior for easy assembly. The frame is crafted from solid upcycled rubberwood and is available in four stains; walnut, natural, espresso, and grey. The bed pairs with the Thuma Pillowboard. The continuous platform frame reaches the ground and is suitable for hotels.
Photography and art direction by Thuma.