product visualization

Thuma product display page renderings – 2023

creative strategy

As the Thuma brand has been growing rapidly with many configurable and modular products it was difficult to keep up with website photography needs. We switched to rendering product display page imagery for consistency and quality. I created over 3000 images for all existing Thuma products and additional images are being created for upcoming product launches via external rendering contractors.

process

Using original Thuma product display page photography as a base, storyboards and rendering views were created. I developed a material library in Keyshot using high-res photographs of our materials. I built a computer to keep up with the demand of our rendering needs.

selected renders

This gallery includes a sampling of renders for products including the Classic Bed, the Dresser, the Nightstand, the Shelving, and the Side Tables.

Rendering and art direction by myself and Thuma.

all           thuma         pebble         chair           tempo          dandi           drill           cycle           playground         kettle        surge